Vice President - Marketing
Department: Corporate Marketing
Reports to: Chief Revenue Officer
Status: Full-Time, Exempt

About DataCore Software

DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.

We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI-enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI-driven execution.

Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.

The Opportunity

This is not a traditional marketing leadership role.

We are looking for a strategic growth architect who:

Builds repeatable, scalable, and data-driven growth models
 Brings creativity to positioning, go-to-market models, and category strategy
 Uses AI to multiply productivity and performance
 Treats marketing as a revenue engine

Key Responsibilities

1. Revenue & Growth Leadership
 Own global marketing pipeline targets and measurable revenue contribution
 Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion
 Develop a compounding growth engine aligned with ARR objectives
 Partner tightly with Sales to optimize funnel velocity, conversion, and win rates
 Drive CAC efficiency and marketing ROI improvement

2. Category Strategy & Portfolio Positioning
 Define and elevate DataCore’s category narrative across software-defined storage and data
infrastructure
 Develop a unified platform story across core, edge, and cloud environments
 Lead segmentation strategy, ICP refinement, and vertical positioning
 Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers
 Architect solution plays that unify multiple products into cohesive growth motions

3. Modern Demand Generation & AI-Driven Growth
 Lead global demand generation across digital, ABM, field, and partner channels
 Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities
 Build integrated, insight-driven campaigns aligned to strategic solution plays
 Implement predictive and AI-driven pipeline modeling to optimize budget allocation and performance
 Develop AI-powered content systems that increase speed, personalization, and output quality
 Introduce agentic workflows and automation that reduce manual eƯort and increase campaign velocity

4. AI-Enabled Marketing Operations
 Modernize the marketing tech stack to enable automation, personalization, and scalableexperimentation
 Leverage AI for:
    o Content production and localization
    o Customer segmentation and targeting
    o Funnel optimization
    o Sales enablement intelligence
    o Competitive insights
 Build a data-first organization with real-time dashboards tied to pipeline and revenue impact
 Continuously improve operational eƯiciency through workflow automation and intelligent tooling

5. Sales & Partner Enablement
 Develop diƯerentiated sales narratives, battlecards, and enablement frameworks
 Align product launches with repeatable sales plays
 Strengthen partner marketing and channel enablement programs
 Ensure consistent global messaging and execution

Ideal Candidate Profile
We are seeking a high-impact, growth-oriented marketing leader who combines enterprise infrastructure expertise with creative, AI-native thinking.

Required Qualifications
 12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms
 Proven track record of driving measurable pipeline growth and ARR impact
 Experience building and scaling account-based growth programs across new logo, partner-led, and expansion motions, with demonstrated impact on named-account pipeline, deal velocity, and influenced ARR
 Demonstrated success leading product marketing and portfolio positioning for complex technical solutions
 Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures
 Experience leading distributed global teams

Differentiating Capabilities
The ideal candidate will also demonstrate:
 Experience implementing AI-driven marketing systems and automation
 A history of introducing new go-to-market models or category repositioning
 Evidence of building experimentation cultures and growth frameworks
 Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes
 Systems thinking — the ability to design scalable engines rather than one-oƯ campaigns
 Exceptional storytelling, executive presence, and cross-functional influence

What Success Looks Like
(Immediate Mandate / First 3-6 Months)
• Assess current team, programs, spend, and funnel performance
• Simplify priorities and establish a 30-day operating cadence
• Realign roles, agencies, and budget to strategic growth areas
• Create clear pipeline accountability with Sales
• Identify quick wins in AI-enabled productivity and campaign execution

(6-12 Months)
 A clearly defined and diƯerentiated category narrative
 Measurable acceleration in pipeline growth and funnel velocity
 AI-enabled marketing workflows improving productivity and eƯiciency
 Increased marketing-sourced and influenced ARR
 Strong alignment between Product, Sales, and Marketing
 A scalable global marketing engine built for sustained growth